[Sly Fox]

Seriously, WEF?

AUGUST 17, 2015
Winthrop unveils new athletic program branding, One W1INTHROP
One W1NTHROP to draw school’s athletic teams closer together

Winthrop Athletics is launching a new branding campaign - One W1NTHROP - that focuses its emphasis on “One Team, One Family, One Goal, One W1INTHROP” during 2015-16.

The purpose of this new branding look for Winthrop Athletics is to draw its 18 teams closer together, to instill a stronger bond between the athletic department and the local communities, and to promote a common purpose of success on the courts and playing fields and in the classroom.

The four core principles of the One W1NTHROP campaign are education, opportunity, community and tradition.

Click Here for Full Story

The following can be found on their SID's site:

[alabama24]

“One Team, One Family, One Goal, One W1INTHROP”

I love how the paper can't even get it right.

[flameshaw]

Looks kinda hokey to me. Not as bad as the Flamespy's, but close.

[Purple Haize]

“One Team, One Family, One Goal, One W1INTHROP”

I love how the paper can't even get it right.

I actually like it better the other way

[WinthropEagleFan]

Marketing/branding has not been a strong-suit of the program for a while...I like that they are attempting to do something, but the execution seems to be a few years behind the times. I am using the #W1nthrop hashtag at times to at least be a team player, but I don't think it is anything to be excited about.

[ATrain]

I know this is very cliche', but I prefer L0sethrop myself.

[lynchburgwildcats]

Better than Louisville's #L1C4

[g-webb1994]

* Disclaimer - Larry Brown or any other Peele-recruited senior not allowed to be included. Looks like Kelsey is rapidly turning into a royal buttwipe down in Rock Hill.....

http://www.wrhi.com/2015/08/winthrop-me ... eam-117700