- February 28th, 2012, 9:43 pm
#382815
Having spent time in both Whole Foods and Fresh Market, I'd venture to say that Whole Foods is a better fit in our area. Fresh Market is nice, but I get more of a feel of being in a gourmet food shop, with all the space committed to baked goods and butcher shop. Whole Foods seems to cater to a much broader population with better pricing and more options. I've always thought that the area around the intersection would be ideal for drawing in the population that has a bit more disposable money. The Fresh Air Market was never really the kind of store that a typical organics hound would frequent. They had a good selection of bulk staples, but most of the packaged items seemed geared to the atypical shopper. I'm sure that high rent in a new facility and Kroger's big push to stock more packaged organics put a crimp in their business. They probably had it much better when they were in the original old run down Forest Plaza West, where rent was cheap. My wife was a regular there, but only for organic bulk products- flour, oats, sucanat, etc. Whole Foods in Cville is great- grind your own peanut (or whatever nut you want) butter, good cheese and deli, and a small craft beer bar (4 or 5 taps!).