Hello FlameFans!
It’s too bad I don't get the benefit of at least a temporary period of anonymity. At least I didn't need to waste time with a creative username.
Institutional comparatives can provide a good starting point for input about how a single institutional can address parking as long as your plan addresses your own institution's needs. The comparison that the Chancellor referred to and asked me to comment on is a comparison of parking charges at the top 200 institutions based on enrollment, removing community colleges and institutions we know are primarily online and have very small, limited service campuses. Most of the information is from the 2010-11 and 2011-12 fiscal years so you can easily increase the industry numbers presented below by 4-12% since they will be contrasted to the current year Liberty parking rates. Most of my discussion will center on the parking rates that are paid to either the institution, or a corporate third party that manages parking on behalf of the institution.
I'll focus on employee parking since that is the point of the thread and I don't want Sly to move my comment elsewhere on my very first post. Employee parking costs tends to be higher than the cost that students would pay. The average low cost option parking permit for employees was $263 and the average high cost option parking permit was $687. At institutions where it was possible to ascertain “reserved” parking, the parking rate exceeded $800 the majority of the time. While it is not possible to determine what the “average parking rate” that someone would have paid would be since we do not know how many of each cost permit each institution sold, the average parking rate from the list we have compiled for all employee parking groups was $478. In a few instances, we were able to separately identify the costs for “remote” parking which was $127; it seemed that in all cases “remote” parking areas tended to be more than a 20 minute walk to the outer perimeter to the campuses’ “inner campus” and we did find that in some cases transit was not provided. It should be noted that in some cases an employee would have had to pay an additional transit fee in order to be able to use the campuses’ or contract vendor’s transit system and in some cases, summer parking rates are in addition sometimes.
Over the past 5 years on this board some have suggested that taking into account the urbanization of the campus location is relevant. Eliminating institutions that are in a large city or in a heavily suburban area does impact the figures. Here the average employee parking rate is $387 with the lowest cost option average being $189 and the highest cost option average being $586. Remote parking where identifiable was $101. However this is where an institution’s intent for scope and size matter significantly since very large schools even in rural areas become a city unto-itself and end up taking on many of the aspects of inner-city parking management practices, including using cost to manage various proximities to the campus in order to control traffic in its interior campus. Large rural campuses that have allowed the “city” to develop around it on all sides have many of the challenges that a school surrounded by a large city has in providing parking, but lack the benefit of a fully-developed public transportation system to address the problem.
The 2012-13 Liberty University parking plan for employees includes a range of permits of $0 - $600. Less than 1% will have the premium-reserved option ($600-already sold out), 25% will take the remote parking option or non-adjacent campus parking option ($30), 63% will take zone 2 ($50) and 11% will take zone 1 ($400). The average parking rate among all employees will be $89.42 without knowing who will take the various $0 options that are offered. We operate transportation from 6 apartment areas in 30 minute or better frequency and know that some of Liberty’s employees lives within a 1/3 mile of these routes. We will give these employees $0 permits so that they can still bring their vehicles to campus outside of the weekday semester; this will be tracked for the first time this year.
Lastly I’ll add context to the Chancellor’s comment about the remote lot accommodations. Not including the several million the university will spend to relocate the existing intramural field, each space in the remote lot will be over $200 a year in cost to the university. This includes the cost to write off the initial capital expense over 10 years, lights, transportation, police, signage, sidewalks, etc. Bus service will be available from 4:30 AM – 2:30 AM on weekdays and between 7 AM – 6 PM we will do our best maintain under 10 minute frequencies (see schedule for this route below). I took a measurement of the walking stats last May from the “middle-front” of the lot to DeMoss Hall (door near School of Business on the DeMoss Dr. side) walking through the tunnel was .77 miles and took 16:40 minutes at a leisurely pace (see walking log below). At many schools this lot would not count as a remote satellite lot since it is less than 20 minutes away and if measured apples to apples I should have stopped counting the moment I came out of the tunnel at the Liberty Campus side. Also the millions invested in acquiring and renovating new “non-adjacent” campus areas is of some relevance even though it is not reflected in the parking rate. Whether it be 12th Street, Old TRBC, Mayflower Drive Maintenance, or LU Residential Annex, the utilization of these areas to the extent possible makes the traffic and parking demand more management on the Liberty Campus. The necessary approach to handling the additional 350+ employee parking permit demand that these non-adjacent campus takes off of the Liberty Campus would have resulted in a far more dramatic set of steps to manage parking and transportation for the upcoming year. Fortunately because of the Chancellor’s leadership, we have been able to act on the vision of turning the DeMoss Commons area of the Liberty Campus into a first-class academic and residential location and have been able to take measured steps over time to transition the campus.
I voted zone 2.
Link to bus route information:
http://www.liberty.edu/media/4660/72.pdf
Link to remote lot walking stats:
http://runkeeper.com/user/ramartin/activity/91910819