We're laughing about a video in which our own students (at the world's largest Christian University and self proclaimed want to be top national university) cannot do simple math. And that is funny to us and a great video.
Anything you do and release publicly is either positive or negative PR move, so yes it was a negative.
If we're trying to recruit top notch students this will not help - my guess is the top high school students with a hint of conservatism did not find this funny. In my opinion it made us look downright awful, staged or not.
Combine the above with this kind of press
http://www.nytimes.com/2011/04/24/us/24 ... %20&st=cse that comes out daily and it is a wonder we can recruit anyone at all.
Everything we do and say is under the microscope because of who we are...not a bad thing but a power that must not be misused - we need all the help we can get if we truly do want to be top-notch - you do not see videos like this coming out of top schools, making fun (staged or not) of the shortcomings of their own undergraduates.