- March 31st, 2010, 10:35 am
#304493
You gotta hand it to Texas Motor Speedway President Eddie Gossage. (He's the one in the photo that's not Carl Edwards.) The man knows how to get press for his track. He's a modern-day Barnum, wheeling and dealing and doing whatever's necessary to get the word out.
His latest gig? An offer that makes for a killer "would you do it ... ?" On Tuesday morning, Gossage offered the host of a Dallas country music station $100,000 to change his name to TexasMotorSpeedway.com for one year and get a permanent TMS tattoo. Terry Dorsey, a DJ on 96.3 KSCS, has exactly 24 hours to make the decision.
http://sports.yahoo.com/nascar/blog/fro ... car,231184
His latest gig? An offer that makes for a killer "would you do it ... ?" On Tuesday morning, Gossage offered the host of a Dallas country music station $100,000 to change his name to TexasMotorSpeedway.com for one year and get a permanent TMS tattoo. Terry Dorsey, a DJ on 96.3 KSCS, has exactly 24 hours to make the decision.
http://sports.yahoo.com/nascar/blog/fro ... car,231184
From Bill Simmons:
See " The Sneeze" time stamp - 7:45
http://sports.espn.go.com/espn/page2/st ... ons/090903
See " The Sneeze" time stamp - 7:45
http://sports.espn.go.com/espn/page2/st ... ons/090903



- By LU Armchair coach