Here's how Coastal got their hats in Lids/Hat World:
People walked into the store, asked, "Hey, do you have any Coastal Carolina hats? Oh, you don't? Thanks anyways." and walked out.
If we were to do that at the store in Lynchburg specifically (and even other stores) then it puts pressure on the local manager of the store to get hats in. The same company that makes Lids/Hat World's hats is the company that Barnes & Noble uses for the bookstore.
I know the school is trying to get in these places. They want our stuff to be sold wherever it can be. They're doing their part. All we have to do is when we go shopping, go into a store like Lids or a Foot Locker/Finish Line and ask if they have Liberty stuff. If they say no, say thanks and leave. It may take some time, but with us doing that along with the school doing their part on the corporate level, it helps move things along faster.
Also, not sure if you have checked the athletics online store, but a couple of their hats aren't bad:
https://www.liberty.edu/index.cfm?PID=1 ... 61&cat=360