ATrain wrote:what exactly was the Winthrop design team thinking with that logo?
Here's what they said about it:
Winthrop University will add a new logo to be used primarily on-campus as a way to knit together the various public aspects of the campus with a consistent look. At recent meetings of the Board of Trustees and alumni, President Anthony DiGiorgio unveiled the new “WU” symbol. “As we integrate the historic parts of the Winthrop campus with the newer facilities coming on line, we want to support and to take advantage intentionally of Winthrop’s increasing profile, especially with other long-planned activities about to launch such as our next capital campaign and our enhanced enrollment initiatives,” he said.
http://www.winthrop.edu/news/releases/newWUlogo.htm
And here's the logo as it is presented in the press release, which looks better than the version that is linked earlier in this thread:
I don't think it is great, but since it isn't replacing the athletic logo, I'm not really too worried about it since I'll rarely see it.