Knucklehead wrote:Sounds like we are going another direction on this thread, so I'll kick the ball and roll it faster. I'm hearing a lot that don't like our logo (I like it btw). So:
What would you like to see?
Should we keep being the flames?
Is it cool to be the flames and yet have an eagle as a mascot?
Personally I think the big deal would be to come up with one thing and brand it like crazy. I hate that the school, athletics, alumni etc. have so many different logos and looks. We have a couple different eagles for pete's sake.
Actually, I think you're just misinformed on this one. First of all, we have a very clear and concise brand identity guide. We have four official logos (the LU seal, the Liberty University wordmark, the LU monogram and the athletics logo). We've been using the athletic logo like crazy since we took it on, and like it or not, that is why I think it's important that we stick with it. We have to use that logo for a looooong time.
LU Brand Identity Guide online:
http://www.liberty.edu/index.cfm?PID=11636
As for the flames/eagle question that just won't die: Our moniker is "Flames". Our mascot is an eagle. The two are not the same. MANY other schools have monikers that differ from their mascot. In fact, here is a list of all of those schools:
http://www.halcyon.com/marcs/mascotmix.html
For what it's worth, I think UNC-A and GWU have the worst logos, while Winthrop, VMI and PC are at the top. Yes, the last two are kind of boring but at least they scale well.