[Sly Fox]

I'm not sure what to make of this ...

Liberty University to sell spring water

By Ron Brown
rbrown@newsadvance.com
July 15, 2007

First came Thomas Road Baptist Church, then Liberty University.

Now comes Liberty Mountain Natural Spring Water.

All three were the ideas of the late Rev. Jerry Falwell, who died May 15.

While Falwell envisioned the spring water as a novelty item, he thought many in the LU family would like to have a 16.9 ounce bottle of memorabilia drawn directly from a spring on the side of what he called Liberty Mountain.

Click Here for Full Story

[PAmedic]

at least it aint moonshine (family bidniz)

[El Scorcho]

After reading the entire article, I think it's pretty funny really. It's a novelty item. Do we need a novelty item? I don't know. But hey, if it makes us a buck or two, sure. Go for it.

[PeterParker]

at least it aint moonshine (family bidniz)

That would be Liberty Mountain Lager (and perhaps that's why pre-Dorm expansion LU only incorporated stall showers in the dorms...to decrease the likelihood of moonshining from the dorms.)

[Baldspot]

Proof positive that Jerry would try anything at least once.

[TallyW]

I actually had heard about this months ago from an employee near the project but I refused to believe him. I laughed over and over saying "C'mon... yeah right..."

It pains me to see it in print. It's cute. To a small market of folks it will be cool... but boy is it funny. LU getting into the water business. Move over Dasani.

[Cider Jim]

I really like the natural mountain spring water idea, esp. since Danville is going to be bottling it for us: that's one town that could use a little extra business.

[PAmedic]

how soon until the fine citizens of the 'burg accuse LU of attempted mass poisoning?

"sum-un's dun pawzund da wahtuhin' hole"

[Knucklehead]

It's really coming from a tap in Danvegas (Danville)

[Cider Jim]

Any apple orchards on campus for some bottled LU mountain sweet cider?

[shukcb04]

It's really coming from a tap in Danvegas (Danville)

Actually a lot of bottled water is tap water, if the article i read was true lol

[Purple Haize]

Any possibility this will be called
Holy Water?
Falwell 'freshment?
Falwellfina?
Jersani?
Mountain Dew? (oops already taken)
Liquid Manna?
Holy Spirits?
Williams Water? (His name is on everything else)
Godwin Goodness?

Just some ideas

[LU Facility Crew]

I hope that LU will be able to sell its water on campus and at LU events. When I was working in athletics at another school, the university decided to market its own water. Problem was that our contracts with Coke and Aramark did not allow us to sell the product on our own campus. We had to market it through local retailers and via mail order until the contracts came up for renewal. I hope anyone looking to use this idea to generate revenue knows what's in writing.

[PAmedic]

Jersani?

winner