- June 22nd, 2021, 4:46 pm
I've had some conversations with people about what athletic departments could do to really leverage this. As a creative, it's super exciting to think through the possibilities for how we can help some athletes put some dollars in their pockets. I'm sure there are holes in each of these scenarios, but it's June and there's nothing else to really discuss.
1. Turn LibertyFlames.com into a true new media entity.
You can still have your box scores and stats, but we could pivot to a new media entity that houses podcasts, YouTube shows, and other things that give students a platform. You could launch the Liberty Flames Podcast Network and sell advertising on both the podcast and the YouTube version of it. Whoever is featured on a show would get xx% of the advertising revenue that came in from that show. These shows don't need to be studio quality like some of the stuff the tv side is putting out so you can produce more. Producing YouTube style videos of athletes instead of going to Runk and Pratt and filming the softball team playing bingo would be much more engaging content. More engagement = more money.
2. Help athletes create their own content.
We could buy 10-12 DSLRs with a Rode shotgun mic and set up some small direct to camera studios where athletes could sign up in 30-minute blocks to film their YouTube video. Then the athlete would be responsible for editing and getting it online. They already have the laptop and access to Premiere.
We would provide the space and the equipment. The athlete would determine what they do and when they do it. That allows fair access to everyone so athletes outside the ones on the official channel get an opportunity.
Doing those two things would be a combination of Liberty capitalizing on their brand and their official channels while still helping/allowing other athletes to do their own thing. Even within the Liberty Way, there are things an individual could do on their own platform that you couldn’t do on an official platform.
Thinking back to some of the video work I did with The LUnatics - there’s no way that stuff would get published on an official channel, even though we were within the guidelines of the Liberty Way. There will be athletes who want more freedom than what official channels can give, so providing them with the equipment needed would give them a leg up.
The students would be responsible for determining what their schedule allows them to do. They don't have to do any of this, but we would be giving them the opportunity to do it if they chose to.