I don't get the logic. Don't get ranked high because we might lose?
Being undefeated and ranked are not mutually exclusive. Both are great things and both draw attention to the program.
Our mission in sports is to ultimately draw attention to the school and our faith. When you're casually scrolling through channels and there's a game with a top 25 team and two unranked teams, which one is more likely to draw your attention?
Even my wife knows a team is good by seeing the number next to the name on the bottom of the screen. It develops our brand. You don't think recruits see that? You don't think they'd tell their friends they got an offer from a top 25 team?
I guess my point is it matters to me because it matters to others. Same reason you dress nice when you go to a job interview. Perception.