Increase the awareness, following and loyalty to Liberty University Football nationwide. Measurable outcomes would be:
• Greater attendance at road football games
• Greater attendance at Bowl games
• Greater viewership of Televised games
The Premise –
There are literally millions of Evangelical Christian conservatives in our nation. Liberty needs to have a sustained marketing campaign to target the largest pockets of Evangelical Christians and earn their affection and build Liberty Football fandom through identity of our common values.
The Message –
• Liberty University is our nations flagship Christian university.
• Liberty University is the only Christian university with Division 1 FBS football.
• Liberty University seeks to be to Evangelical Christians as Notre Dame is to Catholics and BYU is to Mormons.
The Plan –
1. Create Awareness. Not everyone knows what LU is, where it is, what it is about.
2. Create Affinity. Help people connect the dots between their personal Christian values and the values of LU Football.
3. Create Interest. Engender a desire and appetite for Evangelical Christians to want to follow and watch LU Football.
4. Create Loyalty. Have a marketing program and a brand to which Evangelical Christians can commit and be loyal.
The Ideas –
Please submit ideas below. Hopefully LU Sports Marketing sees this and takes some of the ideas into the marketplace.