- August 31st, 2018, 7:33 pm
#556451
Hey guys!
I figured I would chime in on this post. I am Jacob Webb, a designer in Liberty's Marketing Department. Liberty's athletics creative is divided in an unorthodox way. I, along with two other designers (one which is leaving next week), work on just about all athletic printed promo materials. This includes schedule posters, brochures, flyers, billboards (printed and digital), etc.
There is one full time designer in the athletics department and I believe they are trying to hire another (they had a GA that was an outstanding social media manager and a surging designer, but he recently graduated and was hired by a school in Tennessee). They focus on social. I would love to see that team grow into a fully staffed design team eventually, but I understand that is a process.
Before working at Liberty, I spent a short amount of time over on App State's football staff doing graphic design for their social. I was their only designer on staff while there was one more that worked on other sports (who is now at ECU). As an "intern" I was essentially available round clock doing whatever needed to be done. The majority of this contained designs for football recruits (literally round clock). There is a lot that goes into it that isn't seen by the general public due to NCAA regulations. If anyone is interested, I'd love to explain more via DM.
All of that to say, the amount of work that social requires is enough for a large team to cover (and I haven't even mentioned the actual social media handlers who would keep up with the actual accounts). Luckily, the college athletics world is starting to understand the importance of social/social graphic design. For example, there are high school recruits that have chosen schools solely because of their social/graphic design. The top programs are recently really starting to tap into this and others are trying to keep up. Ohio State, South Carolina, Auburn, Texas, Washington, are a few of the top programs who's athletics department are starting to really pay out on creative and it shows. They are doing an unbelievable job.
I look forward to seeing where Liberty's social is headed, but keep in mind... It is a process.