It would be great to see the Flames Club (this is not a critique, but an idea) adopt a membership platform similar to a lot of NBA teams. Have it centered around the community and those in Lynchburg with "Member Events". There are ways to keep the city engaged with Liberty without attending a game and it gives the city another reason to get involved. I may not be communicated myself well enough, but it would look similar to below:
http://www.nba.com/hornets/swarm365
I'm not suggesting changing the Flames Club to "Flames365", but it would be great to see more involvement with membership benefits. I get as excited as the next person about an LU lapel pin, but Lynchburgers couldn't care less about that. Experiences and benefits sell and drive demand.
Before someone jumps all over me... I absolutely recognize the drastic difference between the NBA (the Hornets do this as good or better than anyone - awards prove it) and NCAA D-1 mid-major programs. However, Liberty is one of only a very slim few who can offer more benefits and think outside the box. With that said, there is nothing on the link that shows me the value of a $1,200 membership over a $60 membership besides "ticket priority". I know there is a difference, but many alumni, fans and Lynchburgers don't have a clue. They will see the $60, see it as the "cheap" option and feel good about "giving/donating" while getting the same benefits as the $1,200 donor.
Again, this is absolutely not a critique of the membership structure or level-tier in the Flames Club.