Our logo doesn't scale. It looks okay when it's huge, but it's useless when it's small. Ever seen it on TV when they try to squish it into one of those little boxes next to the team name? You can't even tell what it is. It's mostly white with words too small to read and some red squiggly lines. Everyone else's works or they provide a suitable alternate logo for such things. Not us. Dated flaming eagle all the way!
I've become used to it, but it still bothers me that we use it where it just doesn't work. Like the side of our helmets. The Boise St. idea of scaling it up to fit the helmet is the only thing that would work for it, but you'd have to ditch other parts of the logo including the name.
And FYI: The University's official Brand Identity Guide outlines the uses of the monogram logo. It's only used as an alternative for the full University Wordmark.
Wordmark:
http://www.liberty.edu/promotionalpubli ... ?PID=14585
Monogram:
http://www.liberty.edu/promotionalpubli ... ?PID=14585
Athletics logo:
http://www.liberty.edu/promotionalpubli ... ?PID=14587
There is the alternate "Solitary Eagle", which could be used for the Boise St.-style helmets I suppose.
Our helmet logos just really bum me out.