adam42381 wrote:I posted this last year after the loss to Coastal. I'm still wondering.
adam42381 wrote:At what point does the AD have to take the blame for the culture of losing that is pervasive throughout the major sports?
https://www.flamefans.com/forums/viewto ... 99#p467499
The tl;dr version: Jeff has made some iffy hires in the big three sports, but overall he's doing pretty well.
This is a legit question to ask. With that said, I don't think Barber is to blame for a "culture of losing." As we've talked about on here multiple times, Typical Liberty goes back to the 70s and 80s, way before we entered this newest era in athletics.
Jeff's biggest knock is his hiring of coaches in the major three sports. He hung onto Layer too long. Gill has been iffy at best. Toman is Toman. Ritchie seemed like a good hire when first hired but he left after two years so that made it questionable.
For whatever reason, Jeff has a different approach to hiring major sport coaches than Olympic sport coaches. On the big three, he goes for name recognition and splash. For the Olympic sports, he goes after proven people from lower levels. One of the reasons we've been successful in the Olympic sports is because we've hired coaches who could build programs with no resources and then gave them resources.
With all that said, Jeff has done some very good things for our athletic department. The way he handled the Rocco departure was very good. The fact we don't have endless rumors going around about what happened there is a credit to him.
Our advertising and fundraising is much further than most at our level. He's had an open checkbook for facilities and has created a very, very good complex with that money.
The other thing to take into account is the inter-department dynamics at Liberty. At many schools, the athletic department is its own entity where the AD reports directly to the president and that's it. They get to do what they want for the most part because they raise the majority of their own money. At Liberty, the University has the final call on everything, all the way down to promotional videos and interviews with coaches. It's a very unique dynamic and Jeff has done a pretty good job navigating the politics of it.
Overall, if I were to give Jeff a grade for the last ten years, I'd give him a solid B. He took a department that was in shambles and made it a legitimate program. His lack of postseason success in the major sports and keeping Layer around a couple years too long keeps him from being an A.