[SumItUp]

I like the logo and I also like the logo on the helmet.

"71" is used too much.

[JakeShell]

My hope is that the football helmets don't change for a long, long time.. we just made our new caps to match

http://www.twitpic.com/244w5z

[LUconn]

I have a difficult time describing what I think the problem with the logo is. Let me first say, that I think it is awesome. I really love everything about the way it looks. However, it something happens to it when it's smaller. In a case where it's a little icon next to the score, or it just looks small because it's far away (like the one on the helmets while they're on the field). My theory on that is that the lines are too thin for it show up like it needs to.

This is your basic flames logo


awesome as I'm sure most of us agree.

This is what's on the helmets. It's just kind of swapping some of the colors around



Not quite as good, but something I could get used to. Would it improve if we made the helmets white and kept the logo like the first picture? Probably, but I still think we'd run into the problem of it not looking good from a distance. I think the helmets need to stay blue but white background/outline needs to be used on top of that blue helmet. The only instance I can find of that is on the field which sort of gives you the effect on a green surface instead of blue.



Whoever designed that was smart enough to realize the logo would look terrible without it. I believe because the logo was printed without it on the old rubber turf and you could barely tell it was there. I think that image there should be the standard logo instead of the first picture I posted. I know it's a subtle difference and I probably lost a lot of you but it makes a big difference.


I guess a good way to see it is to compare what's on the football field vs what's on the basketball court:

[From the class of 09]

And for the record, there were a number of our posters involved in that project both paid & unpaid.

Yeah I believe a company and poster by similar names had a lot to do with our current logo. In addition supposedly Liberty is going to be going through a rebranding of the entire school…I’m not sure what this means for the current logo (I believe they are leaving it alone) but if you were going to change it now would be an ideal time.

[SuperJon]

The other thing that makes our logo so tough on a helmet is that on one side it has to be flipped and that just looks weird.

[PAmedic]

My hope is that the football helmets don't change for a long, long time.. we just made our new caps to match

http://www.twitpic.com/244w5z

welcome aboard and yes- the new caps look pretty sweet.

I meant to post that the other day when you first put it up

BTW: anyone looking for interesting construction shots of the 'bill check out Coach's photos on his twitter - pretty cool

http://www.twitter.com/JakeShell

[From the class of 09]

The other thing that makes our logo so tough on a helmet is that on one side it has to be flipped and that just looks weird.

Well u could always go Steelers style but i always hated how they did that

[Rocketfan]

And for the record, there were a number of our posters involved in that project both paid & unpaid.

When we talk about Texas you can be the authority...when we talk about things you weren't apart of lets get your facts straight....your statement is not correct.

At the point when the logo was worked on i believe i was actually getting paid by Proto just to be clear.

[Sly Fox]

Point well taken, I was only going by your advocate's post. But I appreciate the respect for my Lone Star State authority.



Incidentally, Rocket has started posting again on Twitter. He had some nice things to say about the Boss this past week.

[prototype]

Robbie - Don't remind me;)

Robbie was in fact on staff when that logo was done and played a big part in concepting it. Todd Allen was the actual designer. Though it does have it's issues - the task was to incorporate an eagle and flames. And make it something a 17-22 year old would wear.

The logo will not be changing anytime soon - at least that's what I'm hearing. I think athletics and school administration are still happy with it.

My personal opinion - I like the helmet the way it is and I'm not a huge fan of broad use of the LU mark. I do think that Liberty needs one consistent logo for the academic side, just nit sure if that is coming anytime soon.

[Sly Fox]

We had a consistent mark academically for nearly the first two decades of the school's existence. It just looked awful. Count me among those who would love to see some new branding on the academic side.

[Cider Jim]

Sly, I love the academic logo of Ole Miss. Since their's also looks a lot like DeMoss Hall (and TRBC), I personally wish LU could adopt something like this and just change the date to 1971:



http://www.olemiss.edu/orgs/afrotc/imag ... m-Logo.jpg

[Sly Fox]

Branding needs to tell a story to target audiences. That says nothing more than we have a certain type of architecture and a past in segregation. Sorry, CJ ... it was too tempting.

[LUconn]

yeah, we don't really have a nice enough campus that we want to be advertising it on a logo.

http://www.liberty.edu/index.cfm?PID=11636
I searched through this area of the website. What happened to the academic shield? They were introduced not more than a couple years ago. I thought bwal was part of that design?

[blwall1416]

What happened to the academic shield? They were introduced not more than a couple years ago. I thought bwal was part of that design?

There was a shield that was created a few years ago, but not by us. It was never authorized for use, although it accidentally found its way onto some print materials.

[army56mike]

That uniform is nice. I like the color combination. I'm not a big fan of the LU. It's just too plain for me. It seems that Liberty could make some kind of flaming L. Just like some other teams have a distinctive lettering like the old english Louisville "L", Liberty could do something that is easily identifiable. A flaming L would be good in my opinion.

I find the Liberty football helmets hard to read. I like the current logo much better than a plain LU.

I like teams that wear color jersies and pants at home and switch to all white on the road. I even like the way Washington St. has a home and road football helmet.