[Jonathan Carone]

In an effort to continue to serve the ever-expanding needs of its student-athletes, Liberty Athletics has launched the Soar initiative.

Through Soar, Liberty Athletics will look to educate and empower its 550-plus student-athletes to build and expand their personal brand, as the collegiate athletics world prepares to enter into the new Name, Image and Likeness era.

"Soar is a program that will enable Liberty student-athletes and future student-athletes to build and expand their personal brands in a way that capitalizes on NIL opportunities and positions them for future success," said Director of Athletics Ian McCaw.

Source

[Jonathan Carone]

This is the type of stuff that is going to help us stand out from others on our level. If we truly invest in helping our athletics take advantage of NIL money, we'll be able to attract higher level recruits.

Well done all around.

[olldflame]

So glad Ian McCaw is our AD with these changes coming. He will put and keep us on the cutting edge.

[PAmedic]

Wow. Ballcoach is gonna lose his mind