- September 5th, 2018, 12:46 pm
Jake Webb wrote:
Jonathan Carone wrote:That’s the biggest issue with our logo: the letter mark isn’t good enough on its own, the secondary logo is a little too abstract, and together it’s too busy.
I’d love if we could get to where we used the secondary on its own. One thing Coastal did that has worked well for them visually is drop the word mark and let the Chanticleer head logo stand on its own. I don’t know how well that’s worked from a marketing standpoint but it definitely looks better.
I don't think our monogram (LU standalone logo) is too weak to stand on it's own — I just don't think we quite have the tradition of athletic excellence yet. Look at the the first 5 logos on that list (ND, LSU, Auburn, Oklahoma, and VT). Those aren't necessarily impressive logos, they just provide a since of athletic excellence and tradition with them. LSU and VT's logo are far too horizontal and OU's isn't anything impressive. I like the 1:1 ratio that ND and Auburn have, though.
While I'm very pro on athletic institutions rocking a wordmark and keeping the mascot logos to the professional sports (marketing purposes for both), I do agree that our new (2013) secondary logo is my favorite that the University (mainly in an athletic realm) uses.
Weak may have been the wrong word for that because I definitely like the secondary the best. What I meant by weak is that, on its own, it doesn’t represent the word “Liberty” or “Flames”.
It’d be like Alabama using the elephant logo as their primary. That’d be weak branding because it doesn’t represent “Alabama” or “Crimson Tide.” But put in the context of Alabama, it makes perfect sense.
Likewise, our secondary logo makes sense when it’s on a jersey or hat, but would be weak branding if it was on its own on a list like what was posted earlier.