A Sea Of Red

Has anyone ever watched this show? I'd never heard of it until earlier today. It comes on Speed. Basically the concept is that someone who has been successful in life (I've seen episodes with Jay Leno, Dale Jr, and Tim Duncan) take a car, have it customized, and then give it back to someone who has been instrumental in them getting the success that they have. They're basically paying back the person for what they did. It's basically Pimp My Ride but with a purpose and less stupid stuff.

I rarely drop by Speed Channel but consider me intrigued.

The only way I had heard about it was because my brother was watching it.