Jonathan Carone wrote: ↑November 19th, 2019, 2:33 pm
I really think this is more a PR move than anything.
The Chick Fil A Foundation had donation agreements in place with these organizations. When those expired, they changed who the Foundation donated to based on the direction the Foundation was heading in the future. They also said, “No organization will be excluded from future consideration — faith based or non-faith based."
Nowhere did they say their franchisees - who are put through rigorous screening and who are largely Christian - couldn't donate or support FCA or the Salvation Army.
They donated $1.65 million to FCA last year and $115,000 to the Salvation Army. That's not a ton of money in the grand scheme of things. That's $747 per location that could easily be made up at the franchise location level if people really wanted to step up.
The outrage around this is based on how the conversation is being framed. For people who like to fight the media and say the media is biased, the people outraged at this are buying into the same bias. If the headline was "Chick-fil-A Foundation Choosing To Focus On Hunger, Homelessness and Education" instead of "Chick-fil-A Stops Giving to 2 Groups Criticized by L.G.B.T.Q. Advocates" then this wouldn't even be a story. But the media knows it can strike against the addiction to rage our country has by making the headlines more racy so they do that because it gets clicks.
And you know what?
It worked.
Exactly. It’s a PR move and it was a bad one. It won’t be enough for the groups opposed to what CFA stood for and it is too much for those who stood by CFA.
Will they reup with FCA and SA in the future? Maybe
Will local establishments be able to donate to FCA and SA? I hope so
Will I still eat there? Yes
Will it hurt their sales more than keeping their course? Absolutely