- June 2nd, 2010, 3:53 pm
#309124
NEW YORK – Basketball superstar Michael Jordan will help develop the upcoming "NBA 2K11" video game and will be on its cover.
That's a departure from a typical cover deal with athletes, according to Jason Argent, vice president of marketing at Take-Two Interactive Software Inc.'s 2K Sports, which is publishing the game.
Typically, the game maker simply hands over a check. Argent said Jordan will work closely with the game's developers, right down to such details as whether a character's elbow in the game is at the correct angle for a shot. Players will be able to play Jordan's character to vicariously slam-dunk their way to victory from the comfort of their couch.
http://news.yahoo.com/s/ap/20100602/ap_ ... 5ic3BzdG9y
That's a departure from a typical cover deal with athletes, according to Jason Argent, vice president of marketing at Take-Two Interactive Software Inc.'s 2K Sports, which is publishing the game.
Typically, the game maker simply hands over a check. Argent said Jordan will work closely with the game's developers, right down to such details as whether a character's elbow in the game is at the correct angle for a shot. Players will be able to play Jordan's character to vicariously slam-dunk their way to victory from the comfort of their couch.
http://news.yahoo.com/s/ap/20100602/ap_ ... 5ic3BzdG9y
From Bill Simmons:
See " The Sneeze" time stamp - 7:45
http://sports.espn.go.com/espn/page2/st ... ons/090903
See " The Sneeze" time stamp - 7:45
http://sports.espn.go.com/espn/page2/st ... ons/090903
- By LU Armchair coach
- By Sly Fox