A Sea Of Red

Just to wet your appetite:

Milk and cookies, milk and honey, milk and cereal — milk gets around. But its latest coupling — with carbonation and fruit flavors in Coca-Cola's new Vio drink, now being tested in U.S. markets — is a bit of a head-scratcher. Sure, carbonated milk is nothing new for the Asian market, but they also have drinks made of cheese. Clearly, nothing fazes them.

A Coke copywriter described the drink — which comes in four fruit flavors, including peach-berry and mango — as "like a birthday party for a polar bear." That may not make Vio any more appealing, but when your product consists of milk, fruit, sugar and bubbles, it's as plausible a tagline as any. Vio sells for $2.50 a bottle, and Coca-Cola will expand distribution if the trial is successful. We're not holding our breath.

Check out the rest of the list here: http://www.time.com/time/specials/packa ... 52,00.html

what was the drink that was on here a few years ago that was over in japan that was nasty like that?

rueful wrote:what was the drink that was on here a few years ago that was over in japan that was nasty like that?

Cucumber Pepsi, and I thought it actually tasted ok

A fruit flavored carbonated beverage with a milk product. Sounds sortof like a float to me. Root beer is my favorite, but orange or grape Fanta work too.

For the record, I was a big fan of both New Coke & Orbitz. Essentially the tapioca tea craze of a few years ago built on the same concept of Orbitz.