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#21678
Proto--how does this affect you guys??
http://www.liberty.edu/universityrelati ... ?PID=11636

LU launches new Brand Identity Guide
University Relations

The Office of the Chancellor is proud to introduce the Liberty University Brand Identity Guide. Liberty's Office of University Relations led in the effort to establish this Guide for our University.

The Brand Identity Guide strategically positions Liberty University to more effectively and consistently communicate to the public its true identity by a means that ensures the proper application of University approved colors, logos, and methods of use.

The results of extensive national research and in-depth LU inter-departmental discussions and formal committee work have resulted in a very comprehensive university brand initiative, both in breadth and depth.

The University continues to experience dynamic growth and a growing reputation for academic Christ-centered excellence. For these reasons it was critical that Liberty University establish, and subsequently should adhere to, a brand identity that speaks to the heart of the organization's mission and vision for the future.

Your efforts to support this branding initiative are critical to the successful implementation of a consistent brand identity, and we are excited to provide you with this resource.

We look forward to your partnership throughout this ongoing branding enterprise. To that end, should you have any questions or comments, please don't hesitate to directly contact the Office of University Relations at 434.592.3274 or dkegle@liberty.edu.

Thank you,

Jerry Falwell
By SuperJon
Registration Days Posts
#21679
I just read that.
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By Flamesfanva
Registration Days Posts
#21680
Interesting that the LU letters logo doesn't match what the baseball players have on their caps, which I like better. I know Proto could come up with a cooler looking LU letters logo. At least they are beginning to make things consistent.
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By PeterParker
Registration Days Posts
#21718
I second your motion on the letters. Kudos for a unity of brand, but as long as they are going to attempt brand unity, they should get a better looking Varsity Letter logo...the one they have in the guide lacks strong aesthetics and symbolism IMO.
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By PAmedic
Registration Days Posts
#21747
I find this whole thing interesting- finally some explanation of whats going on with the branding- here's the breakdown on colors: http://www.liberty.edu/index.cfm?PID=11223

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By PAmedic
Registration Days Posts
#21748
here's the logos. And I agree, the block letter leaves a LOT to be desired. I long for the old days :?

http://www.liberty.edu/index.cfm?PID=11711

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By Rocketfan
Registration Days Posts
#21778
Don't hold back, be honest. It looks like a 3 year old designed it and it lacks any original thought or creativity. But the bottom line might be that the old timers like it?
By A.G.
Registration Days Posts
#21779
Still awaiting comment from Prototype!
By LUconn
Registration Days Posts
#21781
I have been waiting for this for a long time. It makes me very happy. On the one hand, you've got to wonder why they didn't use the block letter logo that they have on the license plates since they're on freaking license plates. On the other hand, I've never really understood where that logo came from and it's gold which is dumb. Anyway, does anybody know the name of the red? I know that the Blue is actually called "National Flag Blue". I wonder if the red is the same.
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By prototype
Registration Days Posts
#21784
We had nothing to do with this.

I still believe - we designed the best logo 3 years ago For Athletics -
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and the best one - for Liberty as a whole (ACADEMIC) -

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By LUconn
Registration Days Posts
#21834
actually I was completely wrong. National Flag blue is the blue on the South African flag

Our colors are white, Old Glory Red and Old Glory Blue. However, LU's blue is slightly darker with a pantone of 282, while the US flag is 281. So who knows what the blue is called. I'm sure I'm the only one who cares anyway.
By A.G.
Registration Days Posts
#21838
So Proto. Did the powers that be NOT like the academic logo? That one ROCKS!!

Hopefully this will end the local high schools (Staunton River/Franklin County) from stealing YOUR Flames athletic logo.
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By Flamesfanva
Registration Days Posts
#21846
I'd rather have the style of the license plate if given a choice between that and what's on the brand guide.

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By LUconn
Registration Days Posts
#21848
I like the one they picked. I don't understand why they put that one on the license plate. Where on earth did it come from? I do like the eagle looking over his shoulder on the plate, though.
By SuperJon
Registration Days Posts
#21891
I absolutely love the crest on the academic logo.


In the .pdf about the logo branding, they were calling the blue "University blue."
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By PeterParker
Registration Days Posts
#21905
Something varsity-like would be better (i.e. William & Mary "WM", Harvard "H", Yale "Y", Michigan "M", Duke "D", Wake Forest "WF"; the list is endless.) Any visual suggestions? Perhaps 193 people with the influence of Proto can make a dent.

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One idea
By 4everfsu
Registration Days Posts
#21910
Again the logo with the word Flames and an Eagle, sorry, call me old fashion but have the flame without the eagle
By LUconn
Registration Days Posts
#21927
4everfsu wrote:Again the logo with the word Flames and an Eagle, sorry, call me old fashion but have the flame without the eagle
I think you're gonna need to get used to the eagle as a mascot. It's not going anywhere. Plus that logo is money.
User avatar
By bigsmooth
Registration Days Posts
#21935
i like them all. the athletic logo is still the best.
By ATrain
Registration Days Posts
#21942
I like Proto's academic logo...and we do need a better logo for the LU.
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By Flamesfanva
Registration Days Posts
#22006
I guess since this guy didn't make the guide, he's "unofficial". What a rebellious bird. I liked him too. I guess he's just a figment of the bookstore now, but at least he does sell.

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By LUconn
Registration Days Posts
#22038
I'm a big fan of his as well. But you can have lots of logos that arent official. Like I'm sure UVA has merch. with a cavalier's head on it but I doubt that's one of their official logos. I've got an SU hat with a little orange man on it but that was never one of their official logos.

Anybody know if something like that is trademarked? Maybe we could stick him on our shirts.
By El Presidente
Registration Days
#22039
If it were up to me I would love to see the fighting eagle on more shirts, hats, sweashirts. If enough people made requests I am sure somebody will listen!!!
User avatar
By Flamesfanva
Registration Days Posts
#22041
I'd like to see that logo on a car magnet similar to what VT has with the Hokie Bird.
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