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Supermercado de Walmart

Posted: March 13th, 2009, 12:29 pm
by Rocketfan
Wal-Mart plans to open its first Hispanic-focused supermarkets this summer in Arizona and Texas as the largest US retailer continues its drive to expand its dominance of the US grocery business.

The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq ft locations occupied previously by two of Wal-Mart’s Neighborhood Market stores.

The retailer said that the stores were in “strongly Hispanic neighbourhoods” and would feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”. The staff will also be bilingual.

Wal-Mart’s Sam’s Club warehouse store also plans to open a 143,000 sq ft Hispanic-focused store called Más Club in Houston this year.

Several leading regional US supermarket chains already operate Hispanic store brands, including Publix in Florida, which operates three Publix Sabor markets, and HEB in Texas, which opened a Mi Tienda store in Houston in 2006

http://www.ft.com/cms/s/0/bd371350-0f2c ... fd2ac.html

Posted: March 13th, 2009, 12:33 pm
by Maximus
Game over

Posted: March 13th, 2009, 12:42 pm
by SuperJon
Ok, that's fine with me. However, if you're going to make Hispanic based stores, you need to take the Spanish stuff out of the English based stores in those areas.

Posted: March 13th, 2009, 1:08 pm
by JDUB
SuperJon wrote:Ok, that's fine with me. However, if you're going to make Hispanic based stores, you need to take the Spanish stuff out of the English based stores in those areas.
Exactly. This is a good move for them though, because the market is wide open for this.

If we are gonna let them cross the border freely then it only makes since for businesses to do this.

Posted: March 13th, 2009, 1:11 pm
by SuperJon
All I ask is that if you give Hispanics their own store, you don't make me read through the Spanish stuff at the "American" stores in town.

Posted: March 13th, 2009, 1:42 pm
by RubberMallet
IM OUTRAJED

SO AR MEYE FRENDS

Image

Image

Image

Posted: March 13th, 2009, 1:58 pm
by HenryGale
Even happening here in Lynchburg....

http://flamefans.com/forums/viewtopic.p ... light=goat

Posted: March 13th, 2009, 5:58 pm
by Schfourteenteen
SuperJon wrote:All I ask is that if you give Hispanics their own store, you don't make me read through the Spanish stuff at the "American" stores in town.
Ha!

Posted: March 13th, 2009, 6:23 pm
by ToTheLeft
And then, we can give them their own spot on the bus, their own water fountains, their own schools, their own parks, their own bathrooms....

Wait... we tried that before.

Posted: March 13th, 2009, 6:33 pm
by SuperJon
ToTheLeft wrote:And then, we can give them their own spot on the bus, their own water fountains, their own schools, their own parks, their own bathrooms....

Wait... we tried that before.
That's completely different. This is a marketing move by companies targeting a demographic that either cannot or will not adapt to American culture/language.

I just think it's a having your cake and eating it too thing. Either put the Spanish signage, etc in the regular store or provide Hispanic based stores. I don't think there should be both.

Posted: March 13th, 2009, 6:38 pm
by ToTheLeft
I know, I was kidding. I know what they're trying to do, and don't see a problem with it. It's a business doing this, not a government. It's fine with me.

Posted: March 13th, 2009, 6:44 pm
by Hold My Own
Not going to lie, this kind of bothers me...but this is a can I dont think I want to open