RubberMallet wrote:fsn32 wrote:RubberMallet wrote:
I don't understand your point.
Write a book, have it linger around 1000 on Amazon and then go on Imus and watch it go to the Top 5.
His audience is several million per day and it is a lucrative demographic. Trust me, people in the industry know the influence of his show, regardless of his pop status at the moment (which btw, is moving back up the charts every time Rev. Al mentions his name).
who cares about books? i'd say 10% of the us adult population actually takes time to read paper books...library traffic nowadays only goes to computer usage, not checking out books. its unfortunate but the truth...the majority of people in america could give two flips about what don imus has to say....howard stern used to have 3-4 times the listeners on only half as many stations...as i said people still hold onto imus's show because its been around so long....kind of like my morning calvin and hobbes comic thats in my inbox each day....i've already heard it, it rarely makes me chuckle but i've been doing it so long, i continue to do it even though it really adds no value to my day whatsoever....imus had to say something so above his normal stupidity to get pub....
Book publishing is a multi-billion dollar industry in the US. Christian book sales alone were in the neighborhood of 5 billion per year and going UP. The NEA did a study and it showed that 2 years ago 50% of Americans read books. That is less than previous surveys, but still a LARGE market of book buyers. (and a bit more than your 10% guess.)
It's not just books, it's the music industry as well. There is a reason artists get up at 4:00 in the morning to come on his how... his audience buys albums. Period.
It's true that Howard Stern had more listeners before he went to Sirius... but Imus's WFAN was still the #1 booking station in the country... meaning his audience generated more revenue in ad sales because of the demographic.
You may not like him and you may think he is past it... but his audience is still there and they are a powerful group that have caused political and economical change.... ask Joe Barton in Texas, ask Joe Lieberman in CT, ask the widows of veterans who saw Imus and his audience push the hand of Congress into increasing the death benefit... ask the supporters of the Tomorrow Children’s Fund, CJ Foundation for SIDS or the parents at the Imus Ranch for kids with cancer and they will tell you about the 100 million dollars his audience has raised for those charities.
If I had a national radio show, I would take Imus's audience any day. Comparing him to Stern is crazy. Would John McCain appear on Stern? Tim Russert? GHW Bush? Rick Santorum? Harold Ford? GE Patterson? Tom Brokow?
How many people could raise 10 million dollars for a private military recovery hospital in less than a month... maybe Oprah... but I doubt any other radio talk show hosts... certainly not Stern.