
I actually think that the reason there are even people going with "B" has mostly to do with the fact that it's just 1 color and therefore cheaper. I'd figure if we got "A" for a decent price we'd be fine...
The other thing for me on the price is that I can't see us buying them for more than $15 and the other thing to consider is that if the difference is $5... most would rather pay the extra $5 to get the shirt they would wear more often.... I have way too many cheap shirts in my drawer or top of my closet that I never wear... I know I know... college students... but for something like this I can't buy it... (pardon the pun)... The $5 can be worked out... I'd even go with a price for students and a price for all others...
I'd recommend we pursue "A" and offer a student discount to keep it at $12 max for students or something along those lines.