BJWilliams wrote:As I said a few posts ago, the big question will come after school lets out because a lot of the business that those kind of places get (Sweet Frog, Bloop, et al.) comes from the students. Whether they can sustain long term will depend on who the local population at large chooses to do their business with.
BJ- Success depends on weather more than the students being in town. They definitely help drive numbers, but there are plenty of people in this market to serve all the yogurt shops in this market. Movies 10 is still pretty busy during the summer, WalMart is still packed, Chick-Fil-A is still a mess. Lynchburg has grown tremendously and our MSA is fairly large now - the great thing about yogurt is that is serves a very wide demo. Kids love it, Students love it, Parents love it and one of the biggest demos in the business are older customers that just want yogurt with fresh fruit and a friendly atmosphere.
Will this market support so many yogurt shops? Like any business - probably not. But that will be a nationwide trend - the strong will survive - the ones that have a better marketing plan, the ones that offer a good consistent product and level of service and the ones that have a solid business plan setup.