[phoenix]

Interesting piece I just read, especially considering this thread: http://techliberation.com/2010/07/06/pr ... n+Front%29

Especially this part, from a Facebook video:

Because our system chooses which ads to show you, we don’t need to share any of your personal information with advertisers in order to show you relevant ads. In order to advertise on Facebook, advertisers give us an ad they want us to display and tell us the kinds of people they want to reach. We deliver the ad to people who fit those criteria without revealing any personal information to the advertiser.