- November 5th, 2009, 4:20 pm
#282997
It's called lock-in, folks: The tactic that works by ensuring that once you sign on with a product or a company, you have virtually no way to escape. You're stuck for life. Apple does this with the iPod by locking iTunes to its music player. Online e-mail providers do this regularly by making it impossible to get your email out of their system and onto another.
But perhaps the most notorious example of electronics lock-in is the good-old cell phone contract early termination fee. Every carrier has one: If you want to get out of your contract early, you'll pay at least a hundred bucks for the privilege. The carriers justify it by saying you get a better deal on your cell phone when you make the initial purchase, but for many, hanging on to a crummy phone for two years just isn't worth it, and many people find that after the first year has passed, they want out of the deal (usually so they can get an iPhone).
And that termination fee is always painful.
http://tech.yahoo.com/blogs/null/154280
But perhaps the most notorious example of electronics lock-in is the good-old cell phone contract early termination fee. Every carrier has one: If you want to get out of your contract early, you'll pay at least a hundred bucks for the privilege. The carriers justify it by saying you get a better deal on your cell phone when you make the initial purchase, but for many, hanging on to a crummy phone for two years just isn't worth it, and many people find that after the first year has passed, they want out of the deal (usually so they can get an iPhone).
And that termination fee is always painful.
http://tech.yahoo.com/blogs/null/154280
From Bill Simmons:
See " The Sneeze" time stamp - 7:45
http://sports.espn.go.com/espn/page2/st ... ons/090903
See " The Sneeze" time stamp - 7:45
http://sports.espn.go.com/espn/page2/st ... ons/090903




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