I'll tell you what I am envisioning in my head and see if you guys can come up with something concrete.
I see two oversized 'F's slightly italicized in a cool font. The Fs are offset at angle with one at about 10 o'clock and the other at 5 o'clock. Using all caps in italics i see the 'LAME' and "ANS" going out to the right os the Fs. All of this over a basic Flame outline. For a secondary logo just have the Fs with the flame outline behind them.
Another thing I stumbled across that I think could really work for us is something built on this concept (minus the jalapeno):
Just replace 'Fireball' with 'FlameFans' in the same font on that background and eliminate the 'Spice Company'. You would probably need to widen the base for the name a bit in order to get that large of a font. You could either replace the pepper with a larger flame design or get creative. I could see us having a flaming football during the summer & fall, a flaming basketball in the winter and a flaming baseball in the spring.
I've got lot of ideas but what I lack is any skill in execution. Would anybody indulge me with some attempts at these concepts if you find the time?