[PeterParker]

Bio from the the site:

http://www.5pointproductions.com/main.html


Write up in the Media:

http://www.broadcastnewsroom.com/articl ... ?id=101468

Five Point Productions' Doritos entry "Live the Flavor" Shot with JVC GY-HD100 HDV camcorder
Potential Super Bowl commercial edited with Final Cut Pro

By John Virata

For the first time in history, viewers had the chance to vote online to determine what Doritos commercial will appear during the 2007 Super Bowl. Sponsored by Frito Lay, the Crash the Super Bowl challenge invited fans of the chips to create their own 30-second commercial showcasing the popular snack food. Of more than 1000 entries to the contest, five were chosen. "Live the Flavor", shot with a JVC GY-HD100 HDV camcorder, took just four days to complete by Five Point Productions out of Cary, North Carolina. DMN's John Virata spoke with Dale Backus, producer of "Live the Flavor."

DMN: How did you hear about the Crash the Super Bowl Challenge?
Dale Backus: While brainstorming a concept for another commercial we were working on, I ran across the banner ad for the "Crash the Superbowl" contest on the "Yahoo Video" site. This was 4 full days before the submission deadline. Later that night we decided we were up to the challenge.

DMN: Who were the principals on this project and what were their roles?
Dale Backus: There were 5 people behind the creation of "Live the Flavor"; Dale Backus (me) - "Producer" - Camera operator, sound recorder, and co-graphic designer. Weston Phillips - "Creative Director" - Director, Camera operator, editor, sound mixer Barrett Phillips - "Art Director" - Camera operator, co-graphic designer, 3d compositor
Nick Dimondi - "Producer" - Actor (Cheesy guy) Cori Backus (my wife) - Actress (Spicy girl)
Concept development was a 24-hour collaborative effort, and though Wes pitched the final idea, we feel credit is spread between the 5 of us.

Additional Write-Ups:

1. http://www.washingtonpost.com/wp-dyn/co ... v=hcmodule

2. http://www.carynews.com/149/story/5246.html

[Hold My Own]

Who was that that wrote (my wife?)

[Schfourteenteen]

Dale Backus(the guy who produced it)