- October 27th, 2013, 9:33 pm
#440581
Moderators: jcmanson, Sly Fox, BuryYourDuke
thepostman wrote:I wonder why people don't like usding ding ding ding
SuperJon wrote:Institutional arrogance defined.I'm sure the company line will be 'Protecting the integrity of the brand".
Sly Fox wrote:This was actually stated quite awhile back. Lamar & Lehigh also were impacted. My understanding is that this is limited to trademarks. The initials can still be used but not for marketing purposes.So what? It's not like their school colors a re similar to ours. It's not like we compete with them in any reasonable way. It's an example of looking to take umbrage when there is none to be taken
Sly Fox wrote:I come from a marketing background too. I think its silly.
Lehigh has apparently never marketed themselves as LU. So they don't seem to have a dog in the fight. And to a certain degree, Longwood has never really pushed an LU branding either. Now that will no longer be a big concern.
I come from a marketing background and frankly I have no issue with this move by the school. Considering the fact that we are marketing ourselves as a national brand, it only makes sense to maintain some controls on the branding.
SuperJon wrote:If we really think people will confuse us for them then we also have a gigantic inferiority complex on top of our arrogance.I thought you were hot
AKA the 2007 version of me on FlameFans.
No one liked that guy.
adam42381 wrote:Funny, since Liberty wanted to abandon LU all together not so long ago. I'm sure there's legal precedent for this, but come on. I really hate the arrogance that is consistently shown by the school's administration.You beat me to it. I remember the decision and reversal was all within a year.
Schfourteenteen wrote:Has any other school done this?It doesn't matter what other schools have done. We are a unique brand and must do everything in our power to protect it at all costs!
ALUmnus wrote:Didn't the University of Southern California do something like this? Or is that a myth.South Carolina
Sly Fox wrote:This has been done in a number of instances. My understanding is that the reason why there was a LU ban was the legal machinations were underway and until the trademark was granted we didn't want to expose ourselves should we lose.
I get some of the emotions in this thread. But I still have no problems with using this legal instrument to protect our brand that online in particular has established. If you don't think schools like Longwood, Lamar & Lipscomb envy our online efforts and would love to emulate them then you are not as attuned to academia as you could be.
SMU is ranked 89th in USNWR which is pretty worthl[…]