[logic]

http://www.liberty.edu/index.cfm?PID=22894


We're no longer to use "LU" in mentioning Liberty in any way. I like the change, as I would much rather we be "Liberty" and not "LU."


The question now - What happens to the monogram? Perhaps "LIBERTY" in blue rocks would be good?

Your suggestions here -

[flamesfan30]

interesting find!
i doubt anyone will change the monogram unless money is donated towards that end.

also from elsewhere on the promotional publications page:

A NEW ERA of Athletic Accomplishment

* 21 NCAA Division I athletic teams in a Christian environment
* Hundreds of Liberty Flames athletes have graduated into professional athletic careers
* Construction in progress to expand football stadium to 30,000 seats and Vines Center to 11,000 seats

[PAmedic]

Please conduct an internal audit of your current websites, print materials, email texts and anything else that might contain “LU” instead of “Liberty” or “Liberty University.”

wonder if that includes:

twitter.com/luradiopxp
<or>
twitter.com/luadjeff

[NG33]

...but the goal of these new guidelines is to capitalize on the fact that Liberty University is the only NCAA school with a meaningful name...

I know it's not intended as smack talk, but I definitely laughed when I first read this

[Schfourteenteen]

I don't plan on typing out Liberty every single time here. I'm thinking either "Lib" of "JFU." Thoughts?

[Chris Lang]

Please conduct an internal audit of your current websites, print materials, email texts and anything else that might contain “LU” instead of “Liberty” or “Liberty University.”

wonder if that includes:

twitter.com/luradiopxp
<or>
twitter.com/luadjeff

There are, however, instances where the use of “LU” is permissible, but please reserve that strictly for athletics purposes or internal messaging.

[From the class of 09]

was this a Demoss Group idea?

[Rooster Cogburn]

Or maybe Proto?

[Sly Fox]

I believe '09 probably has it nailed but this could be coming internally as well. From a national branding perspective, the move away from LU was long overdue.

[PAmedic]

so.... is this out too?

http://www.liberty.edu/index.cfm?PID=14585

[Sly Fox]

Not sure but necessarily so. The logo is just a small part of the branding.

[Rooster Cogburn]

Do I have to change my long running Avatar?

[Sly Fox]

Frankly I miss the Duke.

[4everfsu]

I will stick with LU

[Rooster Cogburn]

Frankly I miss the Duke.

Miss no more

[jbock13]

This whole thing is a joke. Who really cares what we're called.

[Sly Fox]

Frankly I miss the Duke.

Miss no more

Love it!

[From the class of 09]

This whole thing is a joke. Who really cares what we're called.

if you saw the checks Lib cut to the Demoss Group you wouldn't think it's a joke

not sayings it's not worth it, just that marketing people always amaze me.

[badger74]

Just remember--most people go into marketing to avoid math classes or classes that require math knowledge.

[bravo269er]

It makes sense, but it'll still be LU to me. Like the article says you can use it internally or when discussing athletics. Plus my hat says LU! Can't change that.

[JK37]

This whole thing is a joke. Who really cares what we're called.

Said by someone who has no experience whatsoever in marketing, and has probably never read any branding research in their young life.

These things DO matter. And, yes, I am biased.

[ECUnited]

Can't believe that no one has asked the most important question....who is going to come up with next year's anthem? We can have Humble Tip yellin' "LU" now....

[El Scorcho]

Can we still chant "L" and "U" back and forth across the stadium?

Will people think we're talking about one of the Loyola universities?

We're going to have to start enforcing this on the board, I guess. You say the full name or you get banned!

[From the class of 09]

I like the previosly mentioned Lib as an abbreviation. That way we can seriously confuse some folks.

[jbock13]

This whole thing is a joke. Who really cares what we're called.

Said by someone who has no experience whatsoever in marketing, and has probably never read any branding research in their young life.

These things DO matter. And, yes, I am biased.

Hmmm.... well since you seem to everything, please enlighten us?