Nice to see Willie B. get another early win. Hopefully, the #24 team will develop into a consistent Top-10 team and avoid last season's struggles. William's got the beard going and getting his 5th win in such a dominating fashion is proof of his growing maturity. He's got everything a young driver could ask for with Hendrick Motor Sports, so this is his time to shine. It's cool to see him win, it's always cooler when he does so with LU as his main sponsor.
I suspect a lot of casual fans don't get the importance of the sponsorship, but William is taking the LU brand across the country, week by week, for 36 weeks a year (not to mention the permanency of YouTube videos, etc.). He's a great ambassador for the school (maybe less so when he's cussing out Logano and knocking Hamlin into the infield during pace car laps
), but Liberty's sponsorship is worth every penny as they develop themselves into a national brand and build bridges to communities throughout the nation.