I wanted to get an idea how much the fanbase has grown since these studies were done. Here are a couple quantifiable data points I found.
Athletics merchandise sales increased from an average of $2.5 million a year since 2005 to $3.7 million last year for a 48% increase.
Just since our first FBS season in 2018 Flames club membership has grown from 1225 to 4,358 members, a 256% increase.
Donations increased from $1.3 to $4.1 million over that time for a 215% increase.
Even with covid messing with our attendance numbers early in the season last year that area has improved since they did these studies. Although that comparison is apples to oranges considering most tickets used to be general admission and significantly cheaper.
Google searches for liberty football are about double what they were in 2018 and quadruple what they were in 2011 when the first studies they referenced took place. Obviously not the best way to measure fanbase size but it's another metric to look at.
I have no clue how much interest in the program has grown but there's no denying it is growing.
https://trends.google.com/trends/explor ... %2F09rxlgj
https://www.liberty.edu/flames/news/lib ... -the-rise/
https://www.liberty.edu/flames/news/fla ... s-success/