flamesbball84 wrote:JK37 wrote:BJ, just FYI: its neither the SID or AMR office. Rather, it is the Athletics Communications office. No biggie though. I don't even think there was an official announcement.
By the way, anyone else catch the other LU connection to that list?
SID is the industry standard title, so that's what most people go with and that's how most people in the field that I know call themselves, unless it's in a situation that requires the use of their formal title.
The industry has changed drastically since that terminology was first used, and it is still changing, which is why for the past decade the names of these types of departments have been changing. Especially at the D-I level, these individuals no longer function within a strict
information or
media relations capacity. Therefore, the moniker doesn't fit. Hence, the change of many to offices of Athletics Communications. It is a title which encapsulates all of the standard industry responsibilties.