[Rocketfan]

LOS ANGELES – In broadcasting the world's first live 3-D football game to theaters in Los Angeles, New York and Boston on Thursday evening, the NFL promises an "up close, personal, visceral" experience that could open a new revenue stream for the league.

The screenings for team owners, producers and journalists will use technology developed by 3ality Digital, a Burbank, Calif.-based company whose major investor is the family of Art Modell, owners of the Baltimore Ravens from 1996 to 2004.

"We are merely doing a test for our friends at the NFL to show them definitively that this digital 3-D technology is now," said David Modell, 47, former Ravens president and chairman of 3ality. "This is not something we're hoping will happen. This is now."

http://news.yahoo.com/s/ap/20081204/ap_ ... RfdPojtBAF